introduction
Industry visibility is a skill.
Here's how I help you build it.
NEW
Media & Speach Prep
Focused preparation for the moments that test how your voice holds up — interviews, keynotes, panel appearances, and high-stakes public announcements.
Communications Audit
A fixed-fee assessment of your current external presence — what's working, what's missing, and what to do next. A clear strategic brief, delivered in writing.
TESTIMONIALS
Trusted by leaders across healthcare and beyond
reach your audience
The 6-Month Thought Leadership Marathon: From Quiet Expertise to Industry Voice
Over six focused months, we work together to surface what you actually stand for, shape it into a clear and repeatable point of view, and build the visible body of work that makes you a credible voice in your industry.
The outcome:
Known for something specific — your industry associates clear ideas with your name
Visible where it matters - your expertise is reaching the people and conversations your organization can't access for you
Shaping the conversation - you're setting the agenda in your space, not responding to it
A presence that reflects how you actually think - consistent, credible, and distinctly yours
THE PROCESS
You'll develop skills & habits that will help you establish authority in your industry
We identify and document your executive point of view — a written articulation of what you believe and why it matters to your industry
We define the 2–3 core ideas your entire external presence will be built around
You have a clear foundation you can speak from confidently in any context
Your defined ideas are showing up consistently — in posts, conversations, and industry touchpoints
You have a growing body of public work that reflects how you actually think
Peers and stakeholders are engaging — early signals that your voice is landing
Your external presence is consistent, recognizable, and tied to specific ideas your industry associates with you
Your thinking is being referenced and shared by others in your space
You're in active conversations with the people who shape your industry — not watching from the sideline
1-ON-1 coaching
Message definition and clarity
We start with what you actually need to say — the two or three points that have to land, in language that holds up under pressure. Not talking points to memorize. A clear, repeatable message you can deliver in your own voice.
Hard question preparation
Full rehearsal of the moment
Speechwriting in your voice
about traci
Meet Traci Klein: Thirty years on both sides of the conversation
Tracy Klein started her career as a journalist — which means she understands what makes a story land, what earns attention, and what gets passed over. She spent nearly two decades as the lead communications executive at Mayo Clinic, one of the most recognized and scrutinized health organizations in the world. She has spent her career at the intersection of ideas and the public conversations that shape industries.
She now works with a select number of medtech executives across Minnesota's Medical Alley and beyond — helping them turn deep expertise into a credible, recognized voice in their field.
The journalist's eye
She knows what makes an idea land and what gets ignored. After decades on both sides of the interview, she can tell instantly whether a point of view has real substance or just sounds good on the surface.
Mayo Clinic-level experience
Nearly two decades leading communications at one of healthcare's most visible organizations means she has worked at the highest level of scrutiny in this industry. She knows what it takes to build a credible public presence when the stakes are real.
A close, weekly partnership
Tracy works directly with the executives she partners with — in consistent contact, every week. The ideas worth saying publicly live inside what you're navigating in real time. That's where the work happens.